Finerto

I built a new website from scratch for the Finerto Law Firm, completing an ambitious implementation project in just 21 days. The goal was to create a professional platform that would support the brand’s rebranding and planned marketing campaigns.

Scope
WordPress DevelopmentSEO OptimizationMaintenance
Industry
Law Firm
Team
Project ManagerWordPress Developer
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Case study Finerto

About the Project

Finerto Law Firm is a company offering comprehensive legal, tax, and accounting services for businesses. The client approached me with a finished graphic design and the need to find a technology partner who could implement the new website very quickly, in time for the launch of their marketing campaigns.

I implemented a new website based on the provided graphic design, completing the entire process within the required deadline of 21 business days.

I performed a full migration from the old website, implementing a 301 redirect map in consultation with the client’s marketing agency to preserve SEO rankings.

I prepared a dedicated guide and trained the client’s team, giving them full control and the ability to edit content on the new website themselves.

My collaboration, which began with this implementation, has evolved into ongoing, monthly support that continues to this day and includes, among other things, the ongoing optimization and expansion of the website.

About the Project - zrzut ekranu 1

Solution

I focused on precise and timely implementation, which was intended to serve as the foundation for a long-term and flexible partnership. The goal was not only to launch a new website but also to create a platform that could evolve alongside the firm’s dynamic growth.

I met the critical 21-day implementation deadline, which allowed for the timely launch of the new website and the marketing campaigns coordinated with it.

As part of my ongoing collaboration, I carried out a strategic process to consolidate three separate websites (Zaprawieni, Zoptymalizowani, Finerto) into a single, cohesive platform under the new Finerto brand.

I provide ongoing SEO optimization in collaboration with a marketing agency and regularly expand the website with new services to support the client’s business growth.

The result of my collaboration is a professional platform that not only enhances the law firm’s image but also serves as a flexible marketing tool that evolves in step with the client’s needs. The trust the client has placed in me is the best confirmation of the project’s success.

Solution - zrzut ekranu 2

Tools Used

In this project, I relied on the reliability and flexibility of the WordPress system to provide the client with a stable and easy-to-manage platform, ready for future growth.

CMS (WordPress): I chose the WordPress platform as a robust and flexible foundation that allows for easy content management and future expansion of the website.

SEO Strategy and 301 Redirects: I implemented a carefully planned redirect map to ensure a seamless transition to the new site without losing its visibility on Google.

Training and Documentation: I created dedicated instructional materials that have become a key tool for the client to independently and confidently manage content on the website.

Collaboration with a marketing agency: I coordinate my activities on an ongoing basis with the client’s SEO agency, ensuring technical and marketing consistency in the solutions I implement.

We’ve been working with Esumo since October 2023 and are extremely satisfied with this partnership. I was looking for a partner I could rely on to create and modify a website. Esumo ultimately implemented two large and comprehensive websites for us. There were no issues whatsoever regarding deadlines or the quality of the work. Communication and task allocation were also top-notch.

All the changes I requested were implemented almost immediately, which made our work much easier.

I can wholeheartedly recommend Esumo to anyone looking for a reliable and competent partner for website development, optimization, and management.

Our collaboration has been so successful that we’ve decided to establish a long-term partnership for website changes and updates. I highly recommend them!

Mateusz Chinczewski

Founder @ Kancelaria Finerto

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