Hecato
I support the Hecato brand in the professional online sale of its products. I created an e-commerce store for them that combines an attractive, custom design with full integration with the external SalesCRM inventory and shipping system.
- Scope
- WordPress DevelopmentSEO OptimizationMaintenance
- Industry
- E-commerce
- Team
- Project ManagerWordPress Developer
About the Project
Hecato is Przemek Górczyk’s e-commerce brand, offering products featured on his popular podcast. The client was using an external logistics system (SalesCRM), but its standard store templates did not meet the brand’s visual requirements. He approached me with the need to create an attractive storefront that would be fully integrated with their warehouse management system.
I implemented and customized the WordPress theme selected by the client, creating a professional WooCommerce-based store that serves as a visually appealing product catalog.
I developed a proprietary system that, once products are added to the cart, redirects the customer to an external payment process within the SalesCRM system, ensuring a seamless shopping experience.
I implemented a smart availability notification system. When an item is out of stock, the purchase button is automatically replaced with a form to sign up for the waiting list (MailerLite).
I configured WooCommerce to enable integration with product feeds for advertising platforms (Facebook, Google), a feature not offered by the standard SalesCRM system.
My collaboration is based on ongoing, flexible support. I am part of the client’s team, regularly implementing new features and ensuring the technical development of the store.
Solution
I focused on creating a solution that gives the client full control over the image and presentation of their products, without having to give up an external logistics partner. The goal was to combine the aesthetics and flexibility of WooCommerce with the reliability of the SalesCRM system.
I used WooCommerce as an advanced product “catalog.” This gave the client complete freedom to present their offerings, create custom size charts, and manage the store’s appearance, something that was impossible in SalesCRM.
I developed a proprietary mechanism for redirecting to an external shopping cart. Thanks to this, the entire process of warehousing, payment, and shipping remained the responsibility of a specialized company, and the client did not have to deal with logistics.
I integrated the online store with marketing tools. Connecting product feeds to advertising platforms (Facebook, Google) and integrating with MailerLite gave the client significantly greater promotional capabilities than a standard system.
The result of my work is a professional and flexible e-commerce store that visually surpasses standard solutions while fully automating logistics processes. The client has gained an effective tool
Tools Used
In this project, I combined the flexibility of the WooCommerce platform with custom solutions to create a cohesive e-commerce system integrated with third-party logistics.
E-commerce Platform (WooCommerce): I used WooCommerce as the foundation for the store’s front end, which enabled a professional product presentation and integration with advertising systems.
Custom integration with SalesCRM: I created custom scripts that, when the purchase button is clicked, securely redirect the customer and their shopping cart to the external SalesCRM payment system.
Theme Customization: I personalized and implemented the theme selected by the client, tailoring its features and appearance to the specific needs of the Hecato brand.
Marketing Integrations (MailerLite): I implemented custom forms integrated with MailerLite that support a product availability notification system, helping to build the customer base.
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