PROUD Group
I am comprehensively developing a website on the HubSpot CMS for a leader in gym design and equipment, supporting them in their mission to create dream training spaces from the initial sketch through installation and maintenance.
- Scope
- UX/UI DesignHubSpot DevelopmentSEO Optimization
- Industry
- Gym Equipment
- Team
- Front-end DeveloperUI Designer
About the Project
PROUD Group is a Polish brand that has been designing and fully equipping gyms since 2011, creating training spaces tailored to clients’ needs. The company carries out projects for both private and commercial clients, ranging from home gyms and training studios to fitness clubs, sports facilities, hotels, offices, and real estate developments. The client approached me with the need to develop their website based on the HubSpot CMS platform.
My support involves a gradual redesign of the website. I work in phases, improving its functionality and making it simple and intuitive to use.
I created advanced filters that make it easier to browse projects and articles. This was a custom solution that went beyond the standard capabilities of the HubSpot system.
I designed and implemented separate pages dedicated to the client’s key services, such as training studios, home gyms, and training zones.
I provide ongoing technical support, ensure the website’s visibility on Google (SEO), and continuously expand its capabilities.
The collaboration includes not only work on the website but also comprehensive consulting on how to best utilize the HubSpot platform.
Solution
I focused on fully leveraging the potential of the HubSpot CMS platform and creating solutions that go beyond its standard features.
Step by step, I modernized the entire website, improving its performance and making it more user-friendly.
I’ve created special landing pages that more effectively support the client’s marketing and sales efforts.
I made sure the website would be more visible in Google search results by leveraging the unique features of the HubSpot system.
I streamlined the sales process by automating the creation and sending of quotes directly from the system. Now it’s just a matter of one click.
I provide ongoing technical support, allowing my clients to focus fully on growing their businesses.
The result of my work is a modern website that effectively supports sales and strengthens Proud Group’s position as a leader in its industry.
Tools Used
In this project, I leveraged the advanced capabilities of the HubSpot CMS to build professional solutions tailored to the client’s needs.
HubSpot CMS: I created custom modules and templates to perfectly showcase the client’s products and offerings on the website.
Content structure: I built a custom filtering system (using HubDB and JavaScript) that allows for easy and quick browsing of projects and blog posts.
SEO Optimization: I used HubSpot’s built-in tools to maximize the website’s search engine rankings, including by optimizing tags, images, and URLs.
One system for marketing and sales: I ensured complete consistency between the website and sales activities, since HubSpot provides a single, integrated platform. This allowed me to automate the handling of inquiries and provided full insight into which marketing activities actually translate into new customers.
Our collaboration with Esumo on the Proud Group website is a process of continuous improvement. We wanted our online presence to match the quality of the equipment we provide to our clients.
We greatly appreciate the fact that Esumo doesn’t limit itself to the role of a contractor but also serves as a consultant. Their ongoing technical support gives us a sense of security, and their proactive approach to developing new features ensures that our website continues to evolve alongside our company. They are professionals who thoroughly understand the specifics of the HubSpot ecosystem.
Aster Papazyan
Managing Partner @ PROUD Group
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